Exhibition poster illustrations for V&A
Korean culture: Hallyu! The Korean Wave
Eunjoo Lee’s illustration is inspired by nature, Korean folk arts, and traditional and modern textile designs. She expressed nature in Korean traditional folk paintings in a modern way to use a modern textile design style.
Korean Tiger
It means that tigers and magpies defeat ghosts and bring good luck.
So, Korean ancestors drew a lot of folk paintings of this tiger and magpie called Hojakdo.
The tiger and natural objects are combined with the textile design to express it in a modern way.
Hyetae
Hyetae is a mythical animal not only in Korea but also in other East Asian regions.
So I tried to express the Haetae of Korea.
In Korea, the appearance of Haetae varies according to the era.
Among them, I referred to the appearance of Haetae in the Joseon Dynasty without horns.
And I drew Haetae, which feels like a traditional Korean goblin called Do-kkae-bi. Do-kkae-bi and Haitai have a lot in common. They are friendly to the people and a symbol of fairness. It also protects the people and scolds bad people. And it's even comical. And I express Haetae in a modern way with natural objects.
And I drew Haetae, which feels like a traditional Korean goblin called Do-kkae-bi. Do-kkae-bi and Haitai have a lot in common. They are friendly to the people and a symbol of fairness. It also protects the people and scolds bad people. And it's even comical. And I express Haetae in a modern way with natural objects.
Hak (Korean Red-Crowned Crane)
It is a crane called the shape of a scholar because of its beautiful shape since ancient times.
Crane is also known as an animal together with God.
I wanted to include that elegant look in this illustration.
So I wanted to express the elegant look of the crane in Korean.
So, we borrowed the Korean traditional quilt, Jogakbo,
and expressed it in harmony with various natural objects.
Thank you.
